Andreas Will – Expert in interactive showrooms and experience strategy
Head of Communications & Experience Strategy at Garamantis
Since 2016, responsible for strategy, content and experience design for interactive corporate spaces
MA in Business Communications
Key areas: Interactive showrooms, immersive spaces, interactive exhibitions, B2B communication in physical spaces
Andreas Will is Head of Communications & Experience Strategy at Garamantis GmbH. Since 2016, he has been developing strategies, content and conceptual experience logic for interactive corporate spaces, showrooms and exhibitions. At Garamantis, he is responsible for strategy, business development and experience logic.
His focus lies on the intersection of communication, technology and space. He develops concepts that convey complex content in a way that is understandable, interactive and effective for the brand. This is not just about technology or design, but about how companies translate their themes, services and innovations into spatial experiences that are comprehensible to different target groups and applicable in everyday life.
He writes about interactive showrooms, experience strategy, immersive spaces, interactive exhibitions, B2B communication in physical spaces, and the strategic development of brand worlds where content, interaction and space come together to form a functioning system. Public profiles in this context specifically mention the fields of brand marketing, digital innovation, B2B showrooms, interactive exhibitions and immersive spaces.
Andreas Will holds a Master of Arts in Business Communications and oversees projects from strategic planning through to operational collaboration with key clients. His work is based on practical experience in developing interactive corporate and brand spaces, as well as a clear understanding of how communication, technology and experience interact effectively.
Selected articles:
https://www.garamantis.com/en/blog/7-key-success-factors-for-your-interactive-showroom/
https://www.garamantis.com/en/blog/interactive-exhibits-exhibitions-showrooms-tips-concept-planning/
https://www.garamantis.com/en/blog/10-interactive-stations/
https://www.garamantis.com/en/blog/concept-idea-opening-steps-showroom/
https://www.garamantis.com/en/blog/interactive-walls-the-right-technologie-for-every-application/