Knowledge Base on interactive showrooms and experiential technologies

8 October 2026 · Showroom

Presenting your business without getting bogged down in figures and slides: here’s how to develop a clear narrative and an interactive experience that wins people over.

5 October 2026 · Company

An interactive visualisation transforms information into an experience that responds to people. Visitors touch a surface, move around the room, place an object or adjust parameters – and see immediately what effect their actions have. In this way, products, data and processes are not merely displayed, but made understandable and accessible in a playful way.

8 September 2026 · Immersive spaces

A medium, a space or an experience is described as immersive when it engages people’s senses so intensely that their real surroundings fade into the background and they feel as though they are right in the thick of the action. The word is derived from ‘immersion’, which means ‘to plunge into’. An immersive experience can be created through spatial vision, spatial sound, interaction, storytelling or virtual reality. VR headsets are not strictly necessary for this.

31 August 2026 · Showroom

When it comes to complex interactive systems, this is a discipline in its own right. Displays, projectors, PCs, servers, network components, sensors, lighting, audio, bespoke software and content management systems all work together as an integrated system. If a critical component fails, this can affect several stations simultaneously and severely disrupt the user experience. After all, a showroom must be ready for use at all times, even during unannounced visits from customers and visitors.

27 August 2026 · Showroom

An Intelligent Space combines software, sensor technology, media and interior design to create responsive experiences for showrooms, exhibitions and brand spaces.

25 August 2026 · Immersive spaces

What makes an experience immersive? Discover how space, storytelling, interaction and technology bring brands and exhibitions to life.

24 August 2026 · Multitouch

Interactive touchscreen displays with bespoke software for showrooms, trade fairs and exhibitions. We plan, integrate and support your solution.

19 August 2026 · Showroom

We develop your Brand Experience Centre as an interactive brand experience: strategically planned, custom-designed and reliably operated.

10 August 2026 · Showroom

A compelling exhibition space integrates communication objectives, target audiences, content, visitor flow, design, interaction and operations into a cohesive whole. The space requires a clear entry point, a logical narrative structure, varying levels of detail, and a conclusion that sparks conversation – or, better still, action. Digital media are at their most effective when they simplify complex products, personalise content or enable the space to be updated flexibly. In modern exhibition spaces – for example, those designed for businesses – digital and interactive elements are an essential feature.