Information on interactive showrooms and experiential technologies
News from Garamantis and our work
2 July 2026 · Showroom
Showroom design for interactive brand and product experiences
Showroom design encompassing concept, space, hardware and software: Garamantis plans and creates interactive showrooms that bring complex content to life.
24 June 2026 · Showroom
Showroom KPI: How to measure the success of a corporate showroom
A corporate showroom must do more than just look good. It must make an impact. It should enhance conversations, make products easier to understand, bring brand positioning to life, engage customers, support sales and help prepare B2B decisions.
18 June 2026 · Garamantis
ISO 9241-210:2019: A standard for the good design of interactive systems
The ISO 9241-210:2019 standard provides an important framework for the development of interactive systems. Good digital applications are created through a systematic understanding of people, tasks and the context of use.
6 May 2026 · Company
Interactive product presentation: explaining B2B products in an understandable way
How do you make complex B2B products understandable? Interactive product presentations in the showroom bring functions, interrelationships and added value to life.
6 May 2026 · Company
Exhibition design for companies: Planning & realising interactive exhibitions
Guidelines for exhibition design in companies: Concept, planning and realisation of interactive exhibitions with software, sensor technology and digital content.
31 March 2026 · Uncategorized
Interactive exhibitions for businesses: A guide to design, planning and implementation
Traditional forms of presentation often reach their limits in this context. Individual exhibits, linear displays or static panels can convey information, but they usually fail to provide sufficient depth in explaining complex relationships. An interactive exhibition, however, offers a different framework. It combines content, narrative structure, interaction, space and software into a cohesive…
24 March 2026 · Showroom
Brand Worlds for Businesses: A Guide from Strategy to Implementation
Brand experiences are no longer merely a marketing tool. For many companies, they have become strategic business tools: they support sales, speed up decision-making processes, make complex products easier to understand, and create a physical space where customers can experience the brand. Such physical touchpoints can be a pivotal moment in the customer journey, as they can simultaneously capture…
27 February 2026 · Company
Immersive spaces: even the best technology is useless without a concept
Technology is of little use if it has no purpose. With immersive spaces, companies can avoid costly mistakes by developing a good concept. The first step is to ask some important questions: What kind of immersive space is actually needed? How can genuine, meaningful interaction be created? And what do I actually want to show to whom? A guide to successfully designing immersive spaces. We all…
11 February 2026 · Showroom
Everything is illuminated in the corporate showroom, including holograms
What is magic in a movie becomes a tool in the showroom: hologram-like technologies attract attention, explain complex content spatially and create unforgettable brand moments. The decisive factor here is not the effect - but the impact on visitors, dialogs and decisions. We explain which hologram technologies offer real added value for corporate showrooms. Holograms fascinate spectators and…